Thursday, August 5, 2010

Who Is Your Target Audience?............Surprise, You Are Wrong!

I'm always trying to define our Target Audience in order to grow our business. Often when I do an interview the question comes up, "who is your Target Audience." Every time I think that I have it figured out, I get a great surprise!

When we first began Molly O Designs, we defined our target audience as 20 - 30 something year old moms. Moms with small children. Then we did a class for a group of retired women, and then a group of single girls, and then a bridal party and then a 12 y.o. girls birthday party. Hmmmmm, I guess our audience is bigger then we thought. The lines of our audience were no longer clearly defined.

Nothing makes me more excited then to see a "new" audience at one of our classes. Last night we have a great little surprise in the form of 12 y.o. Devin.

Devin arrived with his mom, took one look at all the tools involved with our Stamped Jewelry class and got to work designing. It was so great to see his creativity mixed with that typical boy infatuation with tools. Hammers, steel stamps, pliers and bench blocks, it doesn't get more manly then that. Well a maybe a little more manly, but this class definitely jumps the line between crafting and tool time.

At the end of class he had made 4 charms in total and added them all to a very "manly" leather cord. The perfect look for a pretty cool young man.  (Look at proud mama Sophie in the background!)

Great job Devin! And go tell all your friends how cool and "manly" it is to take a crafting tool pounding class at Molly O! 

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